This about this Pope is from 2013 but applies today
Maybe Francis is just the first Pope who understands PR. The past two Popes were born in the 1920s; maybe they never really figured out the Age of Mass Media. I doubt future Popes will make that mistake.
For getting rid of the furniture made of solid gold that no sane person would even want, I can have the entire world talk about my humility. For two hours of my time and the cost of a foot-washing basin, I can be Time Person of the Year.